{"id":8268,"date":"2023-09-12T11:29:11","date_gmt":"2023-09-12T04:29:11","guid":{"rendered":"https:\/\/cywill.com\/?p=8268"},"modified":"2023-10-10T14:03:55","modified_gmt":"2023-10-10T07:03:55","slug":"marketing-lua-chon-hoan-hao-danh-cho-genz-nang-dong","status":"publish","type":"post","link":"https:\/\/cywill.com\/marketing-lua-chon-hoan-hao-danh-cho-genz-nang-dong.html","title":{"rendered":"MARKETING \u2013 L\u01af\u0323A CHO\u0323N AN TOA\u0300N CHO GEN Z"},"content":{"rendered":"

\u0110\u00f4\u0301i v\u01a1\u0301i th\u01a1\u0300i \u0111a\u0323i ky\u0309 nguy\u00ean c\u00f4ng ngh\u00ea\u0323 s\u00f4\u0301 kh\u00f4ng th\u00ea\u0309 kh\u00f4ng nh\u0103\u0301c \u0111\u00ea\u0301n m\u00f4\u0323t nga\u0300nh ho\u0323c tuy cu\u0303 ma\u0300 m\u01a1\u0301i va\u0300 cu\u0303ng la\u0300 l\u01b0\u0323a cho\u0323n an toa\u0300n cho GenZ. Marketing la\u0300 m\u00f4\u0323t nga\u0300nh ho\u0323c kh\u00f4ng bao gi\u01a1\u0300 l\u00f4\u0303i th\u01a1\u0300i vi\u0300 t\u00e2\u0301t ca\u0309 ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng th\u01b0\u01a1ng ma\u0323i, bu\u00f4n ba\u0301n t\u01b0\u0300 x\u01b0a \u0111\u00ea\u0301n nay \u0111\u00ea\u0300u c\u00e2\u0300n \u0111\u00ea\u0301n Marketing \u0111\u00ea\u0309 ta\u0323o ra gia\u0301 tri\u0323 cu\u0309a kha\u0301ch ha\u0300ng th\u00f4ng qua ca\u0301c sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323.<\/span><\/em><\/p>\n

Marketing la\u0300 gi\u0300 ?\u00a0<\/span><\/strong><\/h2>\n
\"Marketing\"
Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

V\u01a1\u0301i nhi\u00ea\u0300u \u0111i\u0323nh nghi\u0303a kha\u0301c nhau nh\u01b0ng Marketing \u0111\u01b0\u01a1\u0323c hi\u00ea\u0309u theo \u0111i\u0323nh nghi\u0303a chung la\u0300 \u00a0t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb n\u01a1i s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, trong \u0111\u00f3 bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, qu\u1ea3ng b\u00e1, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, nh\u1eb1m v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, v\u1eeba \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau trong\u00a0kinh doanh.<\/p>\n

Co\u0301 2 loa\u0323i Marketing: Truy\u00ea\u0300n th\u00f4\u0301ng va\u0300 hi\u00ea\u0323n \u0111a\u0323i<\/em><\/span><\/h3>\n

Marketing truy\u00ea\u0300n th\u00f4\u0301ng: Ph\u01b0\u01a1ng th\u01b0\u0301c cu\u0309a Marketing truy\u00ea\u0300n th\u00f4\u0301ng kh\u00f4ng qua\u0301 quan tro\u0323ng v\u00ea\u0300 kha\u0301ch ha\u0300ng chi\u0309 t\u00e2\u0323p trung va\u0300o ca\u0301ch \u0111\u00ea\u0309 ti\u00eau thu\u0323 sa\u0309n ph\u00e2\u0309m m\u00f4\u0323t ca\u0301ch nhanh cho\u0301ng b\u0103\u0300ng ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng: qua\u0309ng ca\u0301o truy\u00ea\u0300n hi\u0300nh, ti\u00ea\u0301p thi\u0323 th\u00f4ng qua \u0111i\u00ea\u0323n thoa\u0323i, t\u00f4\u0309 ch\u01b0\u0301c Event.<\/p>\n

Marketing hi\u00ea\u0323n \u0111a\u0323i: Ph\u01b0\u01a1ng th\u01b0\u0301c na\u0300y quan t\u00e2m va\u0300 chu\u0301 tro\u0323ng \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng nhi\u00ea\u0300u h\u01a1n, kh\u00f4ng chi\u0309 ti\u0300m ca\u0301ch ti\u00eau thu\u0323 sa\u0309n ph\u00e2\u0309m ma\u0300 b\u00ean ca\u0323nh \u0111o\u0301 vi\u00ea\u0323c \u0111\u00ea\u0309 y\u0301 \u0111\u00ea\u0301n ha\u0300nh vi kha\u0301ch ha\u0300ng cu\u0303ng la\u0300 v\u00e2\u0301n \u0111\u00ea\u0300 t\u00e2m \u0111i\u00ea\u0309m \u0111\u00ea\u0309 ca\u0301c chi\u00ea\u0301n di\u0323ch marketing tha\u0300nh c\u00f4ng va\u0300 \u0111em la\u0323i l\u01a1\u0323i nhu\u00e2\u0323n cho doanh nghi\u00ea\u0323p b\u0103\u0300ng ca\u0301ch th\u01b0\u0323c hi\u00ea\u0323n ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng nh\u01b0: X\u00e2y d\u01b0\u0323ng website, Digital Marketing qua ca\u0301c ph\u01b0\u01a1ng ti\u00ea\u0323n ma\u0323ng xa\u0303 h\u00f4\u0323i.<\/p>\n

Nga\u0300nh marketing la\u0300 gi\u0300 ? <\/strong><\/span><\/p>\n

\u0110\u00ea\u0309 tra\u0309 l\u01a1\u0300i cho c\u00e2u ho\u0309i na\u0300y thi\u0300 t<\/span>heo nh\u01b0 cha \u0111e\u0309 cu\u0309a nga\u0300nh Marketing hi\u00ea\u0323n \u0111a\u0323i, \u00f4ng Philip Kotler \u0111i\u0323nh nghi\u0303a \u201cMarketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o ra gi\u00e1 tr\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111o\u0301 nh\u1eb1m th\u1ecfa m\u00e3n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec1 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u c\u1ee7a doanh nghi\u1ec7p.\u201d<\/p>\n

Ho\u0323c Marketing thi nh\u01b0\u0303ng kh\u00f4\u0301i na\u0300o ?<\/strong><\/span><\/h2>\n

\"X\u00e9t<\/p>\n

kH\u00d4\u0301I A00<\/span><\/p>\n

Ng\u00e0nh Marketing v\u1edbi m\u00e3 ng\u00e0nh: 7340115 \u0111\u01b0\u01a1\u0323c thi tuy\u00ea\u0309n va\u0300 xe\u0301t tuy\u00ea\u0309n \u01a1\u0309 ca\u0301c tr\u01b0\u01a1\u0300ng \u0110a\u0323i Ho\u0323c, Cao \u0110\u0103\u0309ng v\u01a1\u0301i ca\u0301c t\u00f4\u0309 h\u01a1\u0323p m\u00f4n Kh\u1ed1i A00( To\u00e1n, L\u00fd, H\u00f3a). Kh\u1ed1i A01 (To\u00e1n, L\u00fd, Anh). Kh\u1ed1i D01 (To\u00e1n, V\u0103n, Anh). V\u01a1\u0301i t\u00f4\u0309 h\u01a1\u0323p m\u00f4n nh\u01b0 v\u00e2\u0323y se\u0303 giu\u0301p thi\u0301 sinh ban t\u01b0\u0323 nhi\u00ean hay ban xa\u0303 h\u00f4\u0323i \u0111\u00ea\u0300u co\u0301 th\u00ea\u0309 d\u00ea\u0303 l\u01b0\u0323a cho\u0323n kh\u00f4\u0301i thi va\u0300 xe\u0301t tuy\u00ea\u0309n.<\/p>\n

\"X\u00e9t<\/p>\n

KH\u00d4\u0301I A01<\/span><\/p>\n

\u00a0Nga\u0300nh Marketing phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ng\u01b0\u01a1\u0300i nh\u01b0 th\u00ea\u0301 na\u0300o ?<\/strong><\/span><\/h2>\n

\u00a0Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 phu\u0300 h\u01a1\u0323p \u0111\u00ea\u0309 la\u0300m m\u00f4\u0323t chuy\u00ean vi\u00ean marketing:<\/em><\/span><\/strong><\/h3>\n