{"id":7572,"date":"2022-06-06T16:16:31","date_gmt":"2022-06-06T09:16:31","guid":{"rendered":"https:\/\/iescollege.cywill.com\/?p=7572"},"modified":"2022-06-15T14:16:37","modified_gmt":"2022-06-15T07:16:37","slug":"co-hoi-viec-lam-rong-mo-cho-sinh-vien-nganh-marketing","status":"publish","type":"post","link":"https:\/\/cywill.com\/co-hoi-viec-lam-rong-mo-cho-sinh-vien-nganh-marketing.html","title":{"rendered":"C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf cho sinh vi\u00ean ng\u00e0nh marketing"},"content":{"rendered":"\n

Marketing l\u00e0 ng\u00e0nh gi\u1eef vai tr\u00f2, v\u1ecb tr\u00ed quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ng\u00e0nh ngh\u1ec1 c\u00f3 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady, h\u1ecdc chuy\u00ean ng\u00e0nh Marketing \u0111ang l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb hi\u1ec7n nay.<\/p>\n\n\n\n

NG\u00c0NH MARKETING L\u00c0 NG\u00c0NH G\u00cc?<\/strong><\/p>\n\n\n\n

B\u1ea1n v\u1eabn th\u01b0\u1eddng hay th\u1ea5y h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi x\u00e1ch nh\u1eefng s\u1ea3n ph\u1ea9m \u0111i ch\u00e0o b\u00e1n, ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1,\u2026V\u00e0 b\u1ea1n l\u1ea7m t\u01b0\u1edfng r\u1eb1ng \u0111\u00e2y ch\u00ednh l\u00e0 marketing. Tuy nhi\u00ean, c\u00e1ch ngh\u0129 n\u00e0y kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

Th\u1ef1c ch\u1ea5t ng\u00e0nh marketing l\u00e0 ng\u00e0nh bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p, c\u00f4ng ty t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee5c ti\u00eau cao nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi h\u1ecdc chuy\u00ean ng\u00e0nh marketing ch\u00ednh l\u00e0 tr\u1edf th\u00e0nh chi\u1ebfc c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

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\u1ea2nh minh h\u1ecda<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

CHUY\u00caN NG\u00c0NH MARKETING H\u1eccC NH\u1eeeNG G\u00cc?<\/strong><\/p>\n\n\n\n

Chuy\u00ean ng\u00e0nh marketing \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 marketing hi\u1ec7n \u0111\u1ea1i. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 sau: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,…<\/p>\n\n\n\n

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N\u1ed9i dung \u0111\u00e0o t\u1ea1o ng\u00e0nh marketing r\u1ea5t phong ph\u00fa, to\u00e0n di\u1ec7n<\/em>

<\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc chuy\u00ean ng\u00e0nh marketing c\u00f2n \u0111\u01b0\u1ee3c trang b\u1ecb r\u1ea5t nhi\u1ec1u nh\u1eefng k\u0129 n\u0103ng c\u1ea7n thi\u1ebft nh\u01b0:<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng th\u00edch nghi v\u00e0 linh ho\u1ea1t <\/strong><\/p>\n\n\n\n

Trong kinh doanh, nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea5t ng\u1edd hay c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 khi\u1ebfn ch\u00fang ta ph\u1ea3i thay \u0111\u1ed5i ph\u01b0\u01a1ng \u00e1n. Nh\u01b0ng marketers c\u1ea7n c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao \u0111\u1ec3 linh ho\u1ea1t, b\u00ecnh t\u0129nh h\u01a1n trong vi\u1ec7c x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng.H\u01a1n th\u1ebf n\u1eefa h\u1ecd c\u0169ng c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y th\u00e0nh l\u1ee3i th\u1ebf cho b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

Quan s\u00e1t v\u00e0 l\u1eafng nghe <\/strong><\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng quan s\u00e1t v\u00e0 l\u1eafng nghe gi\u00fap c\u00e1c marketers n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c mong mu\u1ed1n, nguy\u1ec7n v\u1ecdng kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hay t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi t\u1ed1t h\u01a1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Nhi\u1ec7t t\u00ecnh v\u00e0 s\u00e1ng t\u1ea1o <\/strong><\/p>\n\n\n\n

Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nhi\u1ec7t t\u00ecnh v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i \u0111\u1ea7u nh\u1ea1y b\u00e9n c\u00f9ng v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 khi l\u00e0 \u0111i\u00ean r\u1ed3. Nh\u01b0ng vi\u1ec7c ch\u1ea5p nh\u1eadn nh\u1eefng r\u1ee7i ro, t\u00ecnh hu\u1ed1ng h\u00f3c b\u00faa hay th\u1eadm ch\u00ed l\u00e0 nh\u1eefng s\u1ef1 ki\u00ean qu\u00e1i g\u1edf c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/p>\n\n\n\n

Ngo\u00e0i ra kh\u1ea3 n\u0103ng giao ti\u1ebfp c\u0169ng v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c marketers. B\u1ea1n kh\u00f4ng ch\u1ec9 th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n c\u00f2n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c. M\u1ed9t marketers gi\u1ecfi s\u1ebd bi\u1ebft linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd ti\u1ebfp x\u00fac, trao \u0111\u1ed5i. Ngo\u00e0i ra, trong cu\u1ed9c \u0111\u1ed1i tho\u1ea1i, c\u00e1c marketers c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng theo c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh m\u00ecnh, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi mua v\u00e0 l\u00e0m cho h\u1ecd th\u1ea5y th\u00fa v\u1ecb v\u1edbi s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m <\/strong><\/p>\n\n\n\n

M\u1ed9t chi\u1ebfn d\u1ecbch marketing kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu nh\u01b0 ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 m\u1ed9t vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u1ea3 m\u1ed9t t\u1eadp th\u1ec3.V\u00ec th\u1ebf m\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Marketers kh\u00f4ng ch\u1ec9 ph\u1ed1i h\u1ee3p v\u1edbi team c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n ph\u1ea3i ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn bao qu\u00e1t t\u1ed5ng th\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p v\u00e0 th\u1ef1c hi\u1ec7n n\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng sale<\/strong><\/p>\n\n\n\n

\n\nK\u0129 n\u0103ng n\u00e0y t\u01b0\u1edfng ch\u1eebng nh\u01b0 ch\u1ec9 c\u1ea7n c\u00f3 \u1edf nh\u1eefng nh\u00e2n vi\u00ean sales. Nh\u01b0ng kh\u00f4ng. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing r\u1ea5t c\u1ea7n k\u0129 n\u0103ng b\u00e1n h\u00e0ng. V\u00ec h\u1ecd c\u00f3 nhi\u1ec7m v\u1ee5 l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n mua s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u00f3 ban \u0111\u1ea7u.\n\n<\/p>\n\n\n\n

C\u01a0 H\u1ed8I VI\u1ec6C L\u00c0M CHO SINH VI\u00caN NG\u00c0NH MARKETING<\/strong><\/p>\n\n\n\n

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C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m phong ph\u00fa, \u0111a d\u1ea1<\/em>ng<\/figcaption><\/figure><\/div>\n\n\n\n

Ng\u00e0nh ngh\u1ec1 marketing hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ec1 c\u00f3 nhu c\u1ea7u l\u1edbn nh\u1ea5t v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c. Theo m\u1ed9t th\u1ed1ng k\u00ea, 49% b\u1ea3n tin tuy\u1ec3n d\u1ee5ng \u1edf Vi\u1ec7t Nam hi\u1ec7n nay d\u00e0nh cho nh\u1eefng v\u1ecb tr\u00ed thu\u1ed9c l\u0129nh v\u1ef1c marketing. \u0110\u00e2y l\u00e0 ngh\u1ec1 c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c r\u1ea5t l\u1edbn v\u00ec n\u1ec1n kinh t\u1ebf c\u00e0ng ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi ta c\u00e0ng c\u1ea7n \u0111\u1ebfn marketing. C\u00f3 \u0111\u1ebfn 30% v\u1ecb tr\u00ed qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ea5p cao \u0111\u01b0\u1ee3c n\u1eafm gi\u1eef b\u1edfi nh\u1eefng ng\u01b0\u1eddi t\u1eebng \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau thu\u1ed9c marketing. C\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn \u1edf ngh\u1ec1 n\u00e0y l\u00e0 r\u1ea5t cao. Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ecdi c\u00f4ng ty, m\u1ecdi ng\u00e0nh ngh\u1ec1, v\u00ec v\u1eady ti\u1ec1m n\u0103ng ngh\u1ec1 nghi\u1ec7p l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n. Sinh vi\u00ean sau khi ra tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c nh\u01b0:<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o (Advertising)<\/strong><\/p>\n\n\n\n

B\u1ed9 ph\u1eadn Advertising c\u00f3 nhi\u1ec7m v\u1ee5 qu\u1ea3ng b\u00e1 m\u1ed9t \u00fd t\u01b0\u1edfng hay m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> (Community Involvement hay Public Relations):<\/strong>
M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ebd t\u1ea1o d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f9ng c\u00f3 l\u1ee3i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer service)<\/strong><\/p>\n\n\n\n

V\u1ec1 c\u01a1 b\u1ea3n, marketing c\u0169ng c\u00f3 vai tr\u00f2 trong vi\u1ec7c \u0111\u01b0a ra s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean cho kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, ng\u01b0\u1eddi b\u00e1n kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u01b0\u1edbc, trong m\u00e0 c\u00f2n c\u1ea3 sau khi b\u00e1n s\u1ea3n ph\u1ea9m.D\u1ecbch v\u1ee5 t\u1ed1t s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 th\u1eadm ch\u00ed mang l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t xa nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y th\u00ec b\u1ea1n s\u1ebd thua k\u00e9m \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Direct marketing<\/strong><\/p>\n\n\n\n

B\u1ed9 ph\u1eadn n\u00e0y bao g\u1ed3m nh\u1eefng vi\u1ec7c g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua t\u1edd r\u01a1i, bi\u1ec3u m\u1eabu, t\u1edd qu\u1ea3ng c\u00e1o,\u2026<\/p>\n\n\n\n

Ph\u00e2n ph\u1ed1i (Distribution)<\/strong><\/p>\n\n\n\n

Ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chu\u1ed7i cung \u1ee9ng. B\u1ed9 ph\u1eadn n\u00e0y c\u00f3 nhi\u1ec7m v\u1ee5 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a t\u1eeb kho \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng ho\u1eb7c si\u00eau th\u1ecb.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research)<\/strong><\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin. D\u1eef li\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. C\u00e1c doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng ng\u1eebng. Vi\u1ec7c h\u1ecd trao \u0111\u1ed5i, ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u0169ng ch\u00ednh l\u00e0 \u0111ang nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap t\u1ea1o ra nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng (Media Planning)<\/strong><\/p>\n\n\n\n

K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Ch\u00fang bao g\u1ed3m internet, TV, radio, b\u00e1o, t\u1ea1p ch\u00ed,\u2026<\/p>\n\n\n\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m (product pricing)<\/strong><\/p>\n\n\n\n

Khi \u0111\u1eb7t gi\u00e1, b\u1ea1n n\u00ean t\u00ednh \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n. B\u1ea1n c\u0169ng n\u00ean xem x\u00e9t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh \u0111ang b\u00e1n n\u00f3 v\u1edbi gi\u00e1 bao nhi\u00eau, ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o. H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ebfm khi gi\u1eef nguy\u00ean gi\u00e1 trong th\u1eddi gian d\u00e0i. V\u00ec c\u00f3 kh\u1ea3 n\u0103ng chi ph\u00ed s\u1ea3n xu\u1ea5t thay \u0111\u1ed5i, ti\u1ec1n l\u01b0\u01a1ng t\u0103ng ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u0169ng gi\u1ea3m gi\u00e1 \u0111\u1ed9t ng\u1ed9t. B\u1ea1n c\u1ea7n n\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c m\u1ecdi y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 m\u1ecdi l\u00fac.<\/p>\n\n\n\n

Kinh doanh b\u00e1n h\u00e0ng (sales)<\/strong><\/p>\n\n\n\n

Sales bao g\u1ed3m vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng b\u1eb1ng vi\u1ec7c h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1c c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng. N\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n c\u00f3. Nh\u00e2n vi\u00ean sales c\u00f3 vai tr\u00f2 trong vi\u1ec7c ho\u00e0n th\u00e0nh c\u00e1c ch\u1ec9 ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

One-to-one marketing<\/strong><\/p>\n\n\n\n

One-to-one marketing li\u00ean quan \u0111\u1ebfn vi\u1ec7c giao ti\u1ebfp, trao \u0111\u1ed5i m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. C\u00f4ng ty sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Impression marketing<\/strong><\/p>\n\n\n\n

L\u00e0 th\u00e0nh vi\u00ean c\u1ee7a ph\u00f2ng ban n\u00e0y, b\u1ea1n ph\u1ea3i l\u00e0m sao \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh  ngh\u1ec1 marketing<\/strong><\/p>\n\n\n\n

Marketing l\u00e0 m\u1ed9t ng\u00e0nh n\u0103ng \u0111\u1ed9ng, c\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m v\u00e0 m\u1ee9c l\u01b0\u01a1ng c\u0169ng kh\u00e1c nhau, ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea1n. \u1ede Vi\u1ec7t Nam, sau kho\u1ea3ng 1 – 2 n\u0103m l\u00e0m vi\u1ec7c, l\u01b0\u01a1ng nh\u00e2n vi\u00ean marketing s\u1ebd t\u0103ng l\u00ean kho\u1ea3ng 6 \u0111\u1ebfn 8 <\/strong>tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. L\u01b0\u01a1ng qu\u1ea3n l\u00fd ho\u1eb7c gi\u00e1m \u0111\u1ed1c marketing l\u00e0 kho\u1ea3ng 20 – 30 tri\u1ec7u <\/strong>\u0111\u1ed3ng\/th\u00e1ng.<\/p>\n\n\n\n

C\u01a0 H\u1ed8I H\u1eccC T\u1eacP NG\u00c0NH MARKETING T\u1ea0I TR\u01af\u1edcNG TRUNG C\u1ea4P TIN H\u1eccC KINH T\u1ebe S\u00c0I G\u00d2N!<\/strong><\/p>\n\n\n\n

M\u1ecdi th\u00f4ng tin chi ti\u1ebft xin vui l\u00f2ng li\u00ean h\u1ec7:<\/strong><\/p>\n\n\n\n

Tr\u01b0\u1eddng Trung c\u1ea5p Tin h\u1ecdc Kinh t\u1ebf S\u00e0i G\u00f2n. <\/p>\n\n\n\n

S\u1ed1 04, V\u0169 Ng\u1ecdc Phan, Ph\u01b0\u1eddng 13, Qu\u1eadn B\u00ecnh Th\u1ea1nh, Tp H\u1ed3 Ch\u00ed Minh<\/p>\n\n\n\n

Hotline: 0828.191.683<\/p>\n\n\n\n

Email: tuyensinh@cywill.com<\/p>\n\n\n\n

Website: cywill.com<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing l\u00e0 ng\u00e0nh gi\u1eef vai tr\u00f2, v\u1ecb tr\u00ed quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ng\u00e0nh ngh\u1ec1 c\u00f3 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady, h\u1ecdc chuy\u00ean ng\u00e0nh Marketing \u0111ang l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb hi\u1ec7n nay. NG\u00c0NH MARKETING L\u00c0 NG\u00c0NH […]\n","protected":false},"author":1,"featured_media":7576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,102],"tags":[],"_links":{"self":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/7572"}],"collection":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/comments?post=7572"}],"version-history":[{"count":4,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/7572\/revisions"}],"predecessor-version":[{"id":7606,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/7572\/revisions\/7606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/media\/7576"}],"wp:attachment":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/media?parent=7572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/categories?post=7572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/tags?post=7572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}