![\"\"](\"https:\/\/iescollege.cywill.com\/wp-content\/uploads\/2017\/10\/t\u1ea3i-xu\u1ed1ng.jpg\")
\nNg\u00e0nh h\u1ecdc c\u1ee7a nh\u1eefng c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u201cb\u1ee9t ph\u00e1\u201d<\/strong>
\nMarketing<\/a> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau cao nh\u1ea5t c\u1ee7a marketing ch\u00ednh l\u00e0 tr\u1edf th\u00e0nh chi\u1ebfc c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong l\u1ecbch s\u1eed c\u1ee7a ng\u00e0nh marketing \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o g\u00e2y hi\u1ec7u \u1ee9ng m\u1ea1nh, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng \u201cg\u00e2y ti\u1ebfng vang\u201d t\u1eeb chi\u1ebfn d\u1ecbch in t\u00ean \u201cShare a Coke\u201d do h\u00e3ng Coca-Cola th\u1ef1c hi\u1ec7n.<\/p>\n
Theo ti\u1ebfn tr\u00ecnh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf, n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam \u0111ang c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn ph\u1ee9c t\u1ea1p, \u0111a d\u1ea1ng c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. Y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c marketing c\u0169ng theo \u0111\u00f3 t\u0103ng cao. Kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o,\u2026 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam \u0111\u1ec1u \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0m ra ph\u1ea3i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ed7 \u0111\u1ee9ng trong l\u00f2ng kh\u00e1ch h\u00e0ng. \u0110\u00f3 c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho Marketing \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o danh m\u1ee5c \u201ctop\u201d nh\u1eefng ng\u00e0nh h\u00fat nh\u00e2n l\u1ef1c nh\u1ea5t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c h\u1ea5p d\u1eabn nh\u01b0: nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, marketing online, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,…<\/p>\n
\u00d4ng Tr\u1ea7n Anh Tu\u1ea5n, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m d\u1ef1 b\u00e1o nhu c\u1ea7u nh\u00e2n l\u1ef1c v\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng TP.HCM cho bi\u1ebft, Marketing l\u00e0 m\u1ed9t trong nh\u1eefng \u201cng\u00e0nh h\u1ecdc b\u1ee9t ph\u00e1\u201d trong n\u0103m 2016. C\u00f2n k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t t\u1eeb CareerBuilder.vn cho th\u1ea5y, Marketing l\u00e0 m\u1ed9t trong m\u01b0\u1eddi l\u0129nh v\u1ef1c h\u00fat nh\u00e2n l\u1ef1c nh\u1ea5t c\u1ee7a n\u0103m 2015.<\/p>\n
T\u1ea1i IES , sinh vi\u00ean ng\u00e0nh Marketing kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft, ki\u1ebfn th\u1ee9c nghi\u1ec7p v\u1ee5 v\u00e0 ki\u1ebfn th\u1ee9c b\u1ed5 tr\u1ee3 chuy\u00ean ng\u00e0nh m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c thu th\u1eadp nh\u1eefng k\u1ef9 n\u0103ng, kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u1ec1 qu\u1ea3n tr\u1ecb marketing, b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o,… th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u201cm\u00f4 ph\u1ecfng doanh nghi\u1ec7p \u1ea3o\u201d, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i th\u1ea3o k\u1ef9 n\u0103ng, sinh ho\u1ea1t h\u1ecdc thu\u1eadt,… \u0111\u01b0\u1ee3c th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c.<\/p>\n
Sinh vi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u00e0 r\u00e8n luy\u1ec7n t\u1eeb nh\u1eefng k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n: k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng; k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng; k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u h\u00e0nh vi, nhu c\u1ea7u kh\u00e1ch h\u00e0ng;… cho \u0111\u1ebfn nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft nh\u01b0: k\u1ef9 n\u0103ng t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7; k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian;…<\/p>\n
\u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u n\u0103ng \u0111\u1ed9ng \u0111\u1ec3 c\u00e1c ch\u1ee7 nh\u00e2n t\u01b0\u01a1ng lai \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c, b\u1ea3n l\u0129nh trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing \u1edf t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u1ee7a n\u1ec1n kinh t\u1ebf, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp v\u00e0 to\u00e0n c\u1ea7u h\u00f3a \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay.<\/p>\n
N\u1ebfu c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> th\u00f4ng minh l\u00e0m thay \u0111\u1ed5i b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, gia t\u0103ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00ec n\u00f3 c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c b\u1ea1n tr\u1ebb kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c v\u00e0 th\u00e0nh c\u00f4ng. H\u1ecdc ng\u00e0nh Marketing t\u1ea1i IES, ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, lu\u00f4n lu\u00f4n l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c b\u1ea1n tr\u1ebb khao kh\u00e1t \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n v\u00e0 s\u1eb5n s\u00e0ng \u201cb\u1ee9t ph\u00e1\u201d v\u1edbi m\u1ed9t c\u00f4ng vi\u1ec7c l\u01b0\u01a1ng cao v\u00e0 nhi\u1ec1u c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn.<\/p>\n \u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc, ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ec3n sinh c\u1ee7a c\u00e1c kh\u1ed1i Trung c\u1ea5p chuy\u00ean nghi\u1ec7p<\/a>, kh\u1ed1i tuy\u1ec3n sinh li\u00ean k\u1ebft VB2, \u0110\u1ea1i h\u1ecdc h\u1ec7 VHVL\u00a0 kh\u1ed1i ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh, CNTT, Lu\u1eadt Kinh t\u1ebf……….., c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi theo s\u1ed1 hotline c\u1ee7a ch\u00fang t\u00f4i, ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, ch\u00fang t\u00f4i s\u1ebd li\u00ean h\u1ec7 l\u1ea1i v\u1edbi b\u1ea1n.<\/p>\n Th\u00f4ng tin tuy\u1ec3n sinh vui l\u00f2ng li\u00ean h\u1ec7 v\u1ec1 : C\u00e1c chuy\u00ean gia tuy\u1ec3n d\u1ee5ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam cho r\u1eb1ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u201ctr\u1ea3i th\u1ea3m \u0111\u1ecf\u201d ch\u00e0o m\u1eddi c\u00e1c ch\u1ee9c danh: gi\u00e1m \u0111\u1ed1c marketing, gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng, gi\u00e1m \u0111\u1ed1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng,\u2026 v\u1edbi m\u1ee9c l\u01b0\u01a1ng \u1ea5n t\u01b0\u1ee3ng, nh\u01b0ng cung v\u1eabn kh\u00f4ng \u0111\u1ee7 c\u1ea7u. \u0110\u00f3 l\u00e0 th\u00f4ng tin […]\n","protected":false},"author":3,"featured_media":5789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,93,102],"tags":[521,151,152,270],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-sinh-vien","category-nhung-dieu-can-biet","category-tin-tuc","tag-luat-kinh-te","tag-marketing","tag-nganh-marketing","tag-quan-tri-kinh-doanh"],"_links":{"self":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/5787"}],"collection":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/comments?post=5787"}],"version-history":[{"count":2,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/5787\/revisions"}],"predecessor-version":[{"id":7349,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/posts\/5787\/revisions\/7349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/media\/5789"}],"wp:attachment":[{"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/media?parent=5787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/categories?post=5787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cywill.com\/wp-json\/wp\/v2\/tags?post=5787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTR\u01af\u1edcNG TRUNG TIN H\u1eccC KINH T\u1ebe S\u00c0I G\u00d2N<\/strong>
\n\u0110\u1ecba ch\u1ec9: T\u1ea7ng 1, S\u1ed1 37\/3-37\/5 \u0110\u01b0\u1eddng Ng\u00f4 T\u1ea5t T\u1ed1, Ph\u01b0\u1eddng 21, Qu\u1eadn B\u00ecnh Th\u1ea1nh, TP HCM.
\nEmail: tuyensinh@iescollege.cywill.com
\n\u0110i\u1ec7n tho\u1ea1i: (08) 3551 3658
\nHotline: 0901 891 921
\nWebsite: https:\/\/iescollege.cywill.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"